Routledge Handbook of Political Advertising－誰許誰ゝ那一世承諾

書名：Routledge Handbook of Political Advertising，語言：英文，ISBN：9781138908307，作者：Holtz-Bacha, Christina (EDT)/ Just, Marion R. (EDT)，出版日期：2017/03/01，類別：人文社科

 Routledge Handbook of Political Advertising

商品分類：博客來, 外文書, 人文社科, 政治, 政治學與政治理論

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This Handbookprovides the most comprehensiveoverview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral system; history of ads; relevance of advertising as campaign channel; the role of the Internet for campaign advertising; regulation of political advertising on TV and the Internet; the content of ads; reception and effects of ads.

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Routledge Handbook of Political Advertising

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